The Fast Forwarding Factor

Many who receive enewsletters see something in the content that they think will be of interest to someone else. So, how easy is it to forward an enewsletter? Just click on the "File" drop-down heading and click "Send Link By Email." Not only does it allow for instant forwarding of the entire letter, it allows the sender to type a message to accompany it. Maybe like, "I thought you would be interested in this subject."

Now think about how you would forward a paper newsletter. Within the office you can attach a routing slip and name those to whom the letter should go. But then the mail person must pick it up and distribute the letter to the named recipients. It will probably be put into an in-box where it might languish for days.

Or, to forward it to a person outside of the office, it requires one to address and stamp an envelope, insert the letter and mail. This is an incovenience.

Enewsletters provide ease of action and instant forwarding. So this encourages receipients to forward the letter - thereby increasing the reach of your enewsletter distribution.

Prescott "Pete" Lustig
Senior Marketing Strategist
www.loopconsulting.com

Introducing The Media Toolbox

Loop Consulting has now taken electronic media to a new level. We are doing this with a new service we call The Media Toolbox. The concept is that we interface with all of a client's electronic media: enewsletter, blog, web site, monthly magazine. Then we employ the power of RSS and XML to make the clients postings instantly available to local, national and world-wide media.

RSS is used by media to have instant access to postings and publications in electronic media. Among the media using RSS are The New York Times, Forbes, CNET, CNN, Amazon, Travelocity, USA Today and News.com. The Media Toolbox gives our clients exposure to these media powerhouses.

We do not have space to fully explain the concept here, but would be pleased to present it to you with a PowerPoint presentation. If you want news about your organization presented big time, here is a striking new way to do it!

Prescott "Pete" Lustig
Senior Marketing Strategist
www.loopconsulting.com

Don't Be A Stranger - Help Your Prospects to Know You

Enewsletter Marketing Insight (Emi) - April 2006 issue.

In this issue: Wouldn't you like to have your prospective customers get to know you before you arrive for a first meeting? It sure beats the stranger-to-stranger situation. Complete article.

Marcos J. Menendez
President
www.loopconsulting.com

A Greeting to Tim Lazor

This is a demonstration, Tim, of the ability a blog offers to respond instantly to a contact from a prospective client. We talked about three minutes ago, and here is a posting that relates to our conversation.

Impressive, isn't it?

Prescott "Pete" Lustig
Senior Marketing Strategist
www.loopconsulting.com