Social Networks Help Pick Our Next President

The Power of Social Media: Digg Your New President?

As a writer, I’m naturally curious, and I’m always looking for new research tools. So recently, I decided to become involved in social networking, or as it’s beginning to be called, “the new media”. I wanted to experience this rapidly growing phenomenon for myself, and I also wanted to see if there was true marketing potential there.

Since Digg appears to be the largest and most popular, I chose to join there. All I can say is, “Wow.” At first glance, it seemed almost like something from a Superman comic; suddenly, everyone seemed to be Lois Lane or Jimmy Olsen, rushing to get their story on the front page of the Daily Planet. But as I “dugg deeper”, I quickly realized that social networks are rapidly becoming the preferred way for millions of people to consume content on the web. And even though I’m not technically a marketer, even I could see the vast marketing potential that lies within the social network media.

Want proof of the growing power of social networks? Well, here you go: CBS News and Katie Couric have posted a video on Digg, asking members to submit questions for the Presidential candidates; Ms. Couric then suggests that perhaps some of these questions will be presented on the CBS Evening News, or even asked to the candidates themselves at the conventions. In my opinion, if the national news media is starting to recognize social networks as a viable media source, then that makes them a force to be reckoned with.

But wait, there’s more. At this year’s Democratic Convention, to be held at the Pepsi Center in Denver, CO, approximately 50 bloggers (one from each state), have been given press passes and access to the Convention. Digg then announced that they will be sponsoring a 9,000 sq. ft. tent, called “Big Tent Denver”, just outside the Pepsi Center, to accommodate more members of the “new media” to participate in the Convention via blogs, podcasts, and more. Although the number of bloggers allowed access to the Big Tent is still unclear, it’s definitely evidence that social networks are gaining power.

There are still those that feel that social media is just another passing trend. But even if that’s true, the very core of marketing is about following and capitalizing on trends. And who knows? Maybe twenty years from now, instead of going to the voting booth, we may be going to the computer and simply “digging” our vote for our next President.

(Oh, by the way, feel free to post this to Digg…)

Kathryn Smith
Chief Editor