Drive-Thru: Online Marketing Essentials Seminar- Sept. 18th- Rizt-Carlton Coconut Grove, Miami

A breakfast meeting, designed as a "get in, get out" mini-seminar on what every online marketing and communications manager should know. We will talk about the tools and tactics currently in use, and their performance for online marketing and communications.


Search Engine Optimization
: What are the 3 things you should do to make sure your website is found by search engines. The top 5 SEO
myths and how to avoid them.

Mobile Marketing: The do’s and don’ts of mobile.
How to use and integrate the mobile channel. How to design a successful (SMS) text campaign.

Video: How to best use video? What does it cost to produce? What kind of results tracking can I expect?

Social Marketing: What are the benefits to the brand? How to get started? How to monitor your reputation? What to do right and what to avoid?

The promise: In a little over an hour, you will get an overall understating of which online marketing tools are delivering good results. It will be quick, fun, and informative, and will provide you with actionable ideas you can implement yourself.

Speaker: Marcos Menendez, President Loop Consulting Group
: Thursday, September 18th, 2008

: Amadeus Salon, Ritz Carlton Hotel- Coconut Grove- Map

: 8:30 am Breakfast; 9:00am to 11:00am

: Complimentary RSVP A Must: Cinthya M. Longarte, clongarte (at) loopconsulting (dot) com or 305.271.9915

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Social Networks Help Pick Our Next President

The Power of Social Media: Digg Your New President?

As a writer, I’m naturally curious, and I’m always looking for new research tools. So recently, I decided to become involved in social networking, or as it’s beginning to be called, “the new media”. I wanted to experience this rapidly growing phenomenon for myself, and I also wanted to see if there was true marketing potential there.

Since Digg appears to be the largest and most popular, I chose to join there. All I can say is, “Wow.” At first glance, it seemed almost like something from a Superman comic; suddenly, everyone seemed to be Lois Lane or Jimmy Olsen, rushing to get their story on the front page of the Daily Planet. But as I “dugg deeper”, I quickly realized that social networks are rapidly becoming the preferred way for millions of people to consume content on the web. And even though I’m not technically a marketer, even I could see the vast marketing potential that lies within the social network media.

Want proof of the growing power of social networks? Well, here you go: CBS News and Katie Couric have posted a video on Digg, asking members to submit questions for the Presidential candidates; Ms. Couric then suggests that perhaps some of these questions will be presented on the CBS Evening News, or even asked to the candidates themselves at the conventions. In my opinion, if the national news media is starting to recognize social networks as a viable media source, then that makes them a force to be reckoned with.

But wait, there’s more. At this year’s Democratic Convention, to be held at the Pepsi Center in Denver, CO, approximately 50 bloggers (one from each state), have been given press passes and access to the Convention. Digg then announced that they will be sponsoring a 9,000 sq. ft. tent, called “Big Tent Denver”, just outside the Pepsi Center, to accommodate more members of the “new media” to participate in the Convention via blogs, podcasts, and more. Although the number of bloggers allowed access to the Big Tent is still unclear, it’s definitely evidence that social networks are gaining power.

There are still those that feel that social media is just another passing trend. But even if that’s true, the very core of marketing is about following and capitalizing on trends. And who knows? Maybe twenty years from now, instead of going to the voting booth, we may be going to the computer and simply “digging” our vote for our next President.

(Oh, by the way, feel free to post this to Digg…)

Kathryn Smith
Chief Editor



Miami Dade College to Launch New Online Campaign

Spotlight on School of Community Education

Miami, Florida, July 15, 2008: The Miami Dade College School of Community Education has hired Loop Consulting Group to create an integrated online marketing campaign which will feature an eNewsletter called “Learn. Grow. Succeed.”. The college hopes to increase Community Education enrollment across all eight campuses. This campaign aligns itself with MDC’s mission to make education more accessible to the public by providing Community Education course schedules and enrollment online. The goal of the campaign is to generate awareness and inform prospective Community Education students that training and education for personal and professional growth is accessible and available to all Miami Dade County residents.

Geoffrey Gathercole, School Director, stated, “We’re pleased to be working with Loop Consulting Group. We’re very confident that this project will let the public know that the Miami Dade College School of Community Education can help anyone attain their educational and professional goals, regardless of what those goals may be.”

Marcos J. Menendez, President of Loop Consulting Group added, “We are delighted to be involved, and grateful to MDC for continuing to entrust their online marketing efforts to us. We look forward to developing a very successful program for the Miami Dade College School of Community Education.”

Loop Consulting Group is a Miami, FL, based internet marketing firm, dedicated to helping organizations and businesses reach their online sales and communications goals. Loop Consulting Group specializes in Integrated Online Marketing Communications (IOMC), which focuses all online marketing and advertising into a single digital voice. Loop Consulting Group creates powerful winning strategies for organizations and businesses that transition to the online marketplace across all channels.