Your Friends Will Have A Say In Everything: Web-Wide Social Networks?

The Adage.com “Coming Soon: A Web-Wide Social Network?” article picks up on the continual evolution of the “socialization” of the web, the continued expansion towards further connecting us to one another. The idea of a web wide social platform that extends beyond the walls of Facebook and MySpace into every page we visit and allows our network of contacts to follow us, is in sync with the way the web works.

For marketers this means more of what we have seen over the past few years, more people with more ways to talk about our product and brands. And the continued effort to centralize and gage in real-time that overall opinion of our products and services.

I don’t know how far we are from this but Google Friend Connect, Facebook and MySpace are certainly moving in the direction of a web-wide social network. I’m sure we will hear a lot more about this in the coming months.

Marcos J. Menendez
President Loop Consulting Group -Integrated Online Marketing-
www.loopconsulting.com

The Marketing Agency of the Future

We know the future of online marketing agencies lies in the ability for the agency to understand, produce and harness online communications technology and merge the technology with creative and targeted results oriented marketing.

Loop recognizes that the new challenges for marketers within corporations will be technical awareness of communications solutions and the ability to use and integrate them in their overall marketing objectives.

The marketing consulting agency of the future will have to have a mix of talent that can develop and understand software design and integration with marketing knowhow in order to provide the solutions that will send brands apart from their competitors.

Loop Consulting Group is positioned in the market to help Chief Marketing Officers understand, evaluate and execute their online marketing efforts into a sustainable, value driven, accountable and integrated brand and product position.

Marcos J. Menendez
President
Loop Consulting Group
www.loopconsulting.com