Make Yourself A Spokesperson

Some of the newsletters I like best are those which make me feel that I have gotten to know the writer. The outstanding example of this technique is Kim Komando, self-styled "America's Digital Goddess".


I get her daily newsletter with tips about computer problems and usage. I don't know if Kim is real or fictional. Doesn't matter, I have the impression that she is personally communicating with me. She even mentions her personal life, at times. And she is a knockout!

So, when doing a newsletter, consider the possibilty of setting it up as a message from a spokesperson. And make the spokesperson appear to be real, even though you may be creating a fictional personality.

Prescott "Pete" Lustig
Senior Marketing Strategist