Why You Should Have Your eNewsletter Professionally Designed.

I met with a very talented graphical designer named Michael Pons. We spoke about the difference between just combining “pretty images” together in an eNewsletter or understanding what the images need to be to drive the message.

We spoke about the difference between having graphical talent or having a graphical market “pulse” or a feel for what that particular market expects or wants to see- in terms of images that form your product or service.

This was a philosophical conversation on graphical design. What I can say to you is that I don’t have the talent to undertand how to combine meaningful images that covey a message since I was abashed during deeper points in our conversation.

My talent lies in finding out if the designer has a unique approach, passion or philosophy and quickly realize if this is the person you want working on your eNewsletter projects.

My recommendation to you is, if you are not a designer, leave that portion of the eNewsletter to the best people you can pay for. Guide them and offer them your visual concept and strategy but let them do what they do best, which is to make you and your product and services look good.

Marcos J. Menendez
Got a question? Post it on the comments and we’ll answer it.