Spam Filters Hate These Words

It is enough to cause a direct response copywriter to climb the walls. Many of the traditionally favorite action words and phrases now get your email messages blocked.

"Free" in combination with almost any other noun, "amazing", "buy direct", "increase sales", "lowest price", "save up to", "order now" -- the list of verboten words goes on and on. What are copy writers to do when they can't even say ""act now", guarantee or "risk free'?

Well, the critical thing is to avoid using the words that activate the Spam blockers. The place to start is to take a look at the list published in this report.


We guarantee (oops, shouldn't have said that) that you will be startled and dismayed. But it is something you have to deal with if you are going to be a successful enewsletter marketer.

Oh yes, it isn't just a matter of avoiding these words in the subject line of your email. The blockers look through the entire text of your enewsletters. So, your challenge now is to find effective substitutes for these nasty words.

Prescott "Pete" Lustig
Senior Marketing Strategist