Want To Be An Insider? Of Course You Do.

An approach for attracting readers to your enewsletters --and getting people to read through them -- is an invitiation to become an insider. Insiders get the useful information first. They get the facts that others don't yet have. The become, in effect, members of a private club.

In actuality, all readers of the newsletters become insiders just by opening them. But the strategy is to establish an identity for the letters as a source for exclusive information.

This works particularly well for financially-oriented newsletters. But it can also work for sports, entertainment (celebrity scoop), health, politics and more.

So, don't just lay the info out there. Enhance its value with an aura of exclusivity.

Prescott "Pete" Lustig
Senior Marketing Strategist