Mistakes People Make II

Continuing the list of mistakes people make with enewsletters:

  • Publishing a novel: An enewsletter is best done as a quick read. Yet many do yard-long letters that few will read to the end.
  • Overdoing acronyms: This has been the bane of the Internet scene. ASAP. WYSIWYG, WI-FI -- it goes on ad nauseum and many people just don't understand them.
  • Broken promises: Such as, "We'll tell you more about this in the next issue (and it doesn't happen). Or, "Send us an email and we will get right back to you (maybe next week?)
  • Failure to document: Such as, "Our product is 200% more effective than competitors (who says so - and who are they?)

Do you have anything to add to this list. Feel free to step up and do it.

Prescott "Pete" Lustig

Senior Marketing Strategist