Want To Increase Your Click-Through Rate? Think About Your Readers

I was asked what I would do to increase the “click-through” rate of an eNewsletter.

And my answer was “after the design, layout and images are optimized to support your eNewsletter objectives the only thing that will spike click-through is compelling, useful and relevant content for the audience. With compelling content you can forget the other three”.

That’s it. If the content or the offer is gold, people will click on through to find out more.

Marcos J. Menendez

If you have any questions or want to say something nice (or not), post it as a comment and will answer it!