Do They Love You? How Do You Know?

Enewsletters open new doors to communication with readers. A device we find very effective is a little poll at the end of the letter asking for reader reactions. For example: "How useful was this letter for you?" Then you can offer a checkoff box indicating the degree of usefulness.

The poll questions can be shaped to find out other things you would like to know. "Would you recommend this letter to someone else?" Or, "How do you feel about the length of this letter?" Then there is a check off for varying lengths.

It is an effortless, instant way for the readers to respond. It just can't be done as effectively in printed newsletters.

Prescott "Pete" Lustig
Senior Marketing Strategist