The Blogosphere Goes Into The Stratosphere

Technorati weblog tracks "The State of the Blogosphere." Their August posting offers some startling data regarding the size and rate of growth of the web log world.

In March Technorati was tracking 7 million blogs. As of the end of July they were tracking 14.2 million blogs which means that their tracking nearly doubled in five months. They also report that the blogosphere continues to double about every 5.5 months.

They state that they are tracking 80,000 weblogs newly created every day - and that a new weblog is being created every second.

But here is the downside: only about 13% of all blogs are updated at least weekly. Also, about 55% of all blogs are active.

This is a pattern that we see in newsletters and enewsletters. People start them but then can't find the time, or can't come up with the material, to keep them going. Which is the reason we are in business. When a blog or an enewsletter is being produced by a professional in the business, they get done in a timely fashion.

Prescott "Pete" Lustig
Senior Marketing Strategist