Blogs For Internal Communication

Web logs are close cousins of enewsletters. They are composed in HTML language, are designed to present thoughts, ideas and news. One difference is their flexibility - the ease with which text and illustrations can be posted up - or removed - from the blog site.

Instant postings are no problem and you don't need to go through a web designer to do them.

In recognition of this speed and flexibility we have had clients ask us to set up blogs for internal communications. These blogs are talking to groups of empoyees - bringing them up date on late developments in their fast changing business world.

We have gotten text from the clients and had it posted up to the blog site within an hour.

The audiences for these blogs are advised to check them frequently. If there are questions, email links are are included so they can fire them back or comment. Alternatively, readers can use the comment boxes. These can be set up so that the comments can only be read by the publisher of the blog.

We have seen great enthusiasm on the part the users of this type of blog. We'd be happy to discuss it with you.

Prescott "Pete" Lustig
Senior Marketing Strategist
www.loopconsulting.com