3/30/2007

E-Newsletter + Blog - A Double Whammy

Here are two powerful tools that can be combined to work together and reinforce each other.

The e-newsletter, reaching out from a data base, finds and delivers the marketing message to chosen prospects. Publishing monthy, it talks about the major current matters, interfaces with your web site and links to resources. One of these links is to your blog.

The blog allows simple instant posting and this permits several postings a week, if desired. Then, those who read the blog postings can make comment that provides valuable feedback.

As the blog gains a following its link to the e-newsletter and web site generates action for those media.

Want to know more about this exciting concept. Just get in touch and we will give you more details.

Prescott "Pete" Lustig
Senior Marketing Strategist
www.loopconsulting.com