Archiving - The Key To Saving Good Info

Most of our clients will archive past issues of their e-newsletters in their web sites. But some do not do so. The result is that their past e-newsletters, full of good information, are gone forever.

What a waste!

The alternative is to set up an archive of past issues within the e-newsletter. It is interesting that blogs offer this - and it is time that e-newsletters do also. Our experience with blogs is that readers do go into the archives and enjoy things they find in past postings.

We have worked out a way to set up these archives and can do it for you. Let us know if you have any questions about this.

Prescott "Pete" Lustig
Senior Marketing Strategist