The Biggest Challenge - Getting It Done

There are a lot of people we call on who agree that eNewsletters are a valuable medium. And they are interested in having an eNewsletter program for their organization. But, they do not come aboard as a client of Loop Consulting because "We can do it ourselves."

So some extent this is true. They can put together a letter and get it out. But that is only part of having a successful program. There needs to be a protocol of testing for Spam blocking, testing to see how the letter appears in various ISPs (MSN, AOL, Netscape, etc.). Then there is the important activity of reading the performance analysis of the letter - and using this information for constant improvement. And there is more. Can they do this? Or, more to the point, will they do all this?

But these comments are not the key issue.

This is the key issue: We have had five years in the eNewsletter business and our marketing strategist had extensive experience with running paper letter programs for clients - most of them ad agencies. We have found that those who choose to do it themselves rarely continue the program for more than a few months.

There are too many other things that get in the way - and the eNewsletters gets pushed aside. Then, finally, they discontinue publishing.

But, when we run the program it is guaranteed that the letters will be gotten out every month, month after month.

If you want to have an eNewsletter program that will be successful, you simply turn it over to the pros. And that is us.

Prescott "Pete" Lustig
Senior Marketing Strategist