7/11/2006

Blogs - Powerhouse Electronic Communications

If you think this is going to be a commercial for blogs, you are quite right.

It was not too long ago that when we mentioned blogs, people would say, "Blogs - what's that?" But by now most people in business know what blogs are and have read or heard stories about the huge audiences that they can draw.

In addition to readership, blogs have another powerful effect. They allow instant communication between the reader and the blog publisher. This quickly establishes a connection between seller and prospective buyer.

But blogs are not just for those seeking large audiences. They can also be effective for businesses that target a very small audience. The attraction here is that you do not have the high up-front costs of production that are required with printed mailings - costs that those reaching a large audience are able to amortized over a large audience. So, business that only want to reach a limited audience will find blogs to be the most efficient way to do it.

We do commercial blogs - and you are reading one of them right now. If you would like professional guidance and turnkey set up, leave us a message. OK?

Prescott "Pete" Lustig
Senior Marketing Strategist
www.loopconsulting.com