Why Newsletters Don't Get Done

Over the last ten years I have worked with many advertising agencies across the country, writing newsletters that go out under their masthead. Now you might ask, "Why in the world would ad agencies go to an outside supplier to do this job?". They have copy writers on board. Their leaders certainly should have subject matter ideas.

The answer in most cases is "We tried to do it ourselves but too many things got in the way and our newsletters just weren't getting done." If that is the case with communications professionals, how difficult must it be for other types of business to get out newsletters on a monthly basis?

So, this is our role. Get the letters out ... month after month after month. Because it is our living, you had better believe that we are relentless in getting the job done.

Prescott "Pete" Lustig
Senior Marketing Strategist