Keep Your Focus. Relationship First, Then Sales.

Even though eNewsletters share many of the aspects of its first cousin the direct email campaign, such as method of delivery (email), tracking and instant response, the primary objective of any eNewsletter campaign should be establishing and growing the relationship with the potential buyers. From their on, sales will come about as the prospect gains confidence in you and your product/service.

eNewsletter have to be measured in the short term for their “relationship building” aspect and calculated for the ROI in the long term. Sometimes in the attempt to please our clients and our egos we loose track of this objective (I speak for myself). Keep your overall focus in mind, relationship first then ultimately sales.

Marcos J. Menendez
President
Loop Consulting Group.