It's Not All About YOU

Too often, those who start to do enewsletters want the letters to be all about them. Sounds reasonable, doesn't it? Well, it isn't because there is a problem here. Those who want to talk solely about their wonderful products, their smart management, their high tech plant are most likely going to a turn off their readers.

It is basic to direct marketing success that the letter should be directed to the reader's interests. Letters that bring the reader useful information and advice get read - and such letters leave the impression that the writer of the letter knows his or her business. That is a big step toward winning them over to your propostion.

Prescott "Pete" Lustig
Senior Marketing Analyst