Your Friends Will Have A Say In Everything: Web-Wide Social Networks?
The Adage.com “Coming Soon: A Web-Wide Social Network?” article picks up on the continual evolution of the “socialization” of the web, the continued expansion towards further connecting us to one another. The idea of a web wide social platform that extends beyond the walls of Facebook and MySpace into every page we visit and allows our network of contacts to follow us, is in sync with the way the web works.
For marketers this means more of what we have seen over the past few years, more people with more ways to talk about our product and brands. And the continued effort to centralize and gage in real-time that overall opinion of our products and services.
I don’t know how far we are from this but Google Friend Connect, Facebook and MySpace are certainly moving in the direction of a web-wide social network. I’m sure we will hear a lot more about this in the coming months.
Marcos J. Menendez
President Loop Consulting Group -Integrated Online Marketing-